Black Friday (signed BOOKS!)
Because apparently, I'm a hoarder...
Saddest thing is I am hoarding my own books… I’ll get to the “hoarder” thing in a moment.
First, though, BLACK FRIDAY. And here’s the thing about Black Friday:
I’m not doing one.
Well, technically I AM doing one. But it’s more like an “Anti-Black Friday” (hat-tip to Jeff Walker for coining that term before I could trademark it).
Look, I have nothing against Black Friday promotions. They’re great. American as apple pie and credit card debt.
But you know what drives me crazy?
When people buy stuff they never use.
(Insert awkward silence where we both think about that course you bought in 2019.)
So this year I’m doing something radical: offering you something you’ll actually use.
THE “WORDS INTO WEALTH” LIVE WORKSHOP
Join me and my Elite Team for a 3-day LIVE workshop where we’ll work with you to craft marketing and sales copy that actually CONVERTS (a fancy marketing word that means “sells like hotcakes”).
Oh, and YES — we’re tackling the elephant in the room: AI.
Yes, that thing everyone’s freaking out about.
We’ve built one of our own proprietary making. This is an AI that does 80% of the heavy lifting of writing for you (the first 10% and the last 10% is up to you — but makes ALL the difference.)
YOU GET FREE USE OF OUR AI WHEN YOU SIGN UP.
Translation: That sales page that used to take you 10 hours? You can write a BETTER one in under 2 hours.
(This is where you’re supposed to picture yourself on a beach with a laptop, but we both know you’ll be in your pajamas at the kitchen table. SEE ILLUSTRATION BELOW.)
So how much does this workshop cost?
YOUR TICKET: Just $47 (that’s 48% off) — BUT ONLY UNTIL MONDAY
WAIT, IT GETS BETTER:
Upgrade to VIP for $147 and you get:
• One full hour with me each day of the workshop — live, personal, ask-me-anything time. (My normal one-on-one rate starts at $2,500/hour, so yeah... you do the math.)
AND BECAUSE I’M APPARENTLY MARIE KONDO-ING MY OFFICE:
While updating How to Write Copy That Sells (new version covers AI and how humans can EASILY beat AI-only copy), I discovered I’m sitting on a small mountain of books (which I have been hoarding).
So here’s the deal — the first 20 15 VIP ticket holders get a signed set of:
How to Write Copy That Sells
Permission to Prosper
Read This or Die
PLUS a signed copy of the updated How to Write Copy That Sells when it’s ready.
Custom inscription? Sure. I’ll even make it heartfelt if you want.
The catch: Only 20 15 sets available at the time I’m writing this.. First come, first served. (Yes, I’m using “scarcity”. But in this case, it’s actual scarcity, which is somehow less manipulative. Isn’t it?)
[CLICK HERE to Grab your VIP ticket + signed book set.]
Once you order, I’ll email you for your inscription preference and mailing address.
Questions? Hit reply. I promise it’s really me.
—Ray
P.S. — If you’re thinking “I’ll wait and decide later,” that’s cool. Just know that “later” is how you end up with zero signed books and a workshop that costs $97. Your call.



